Physical stores of this mobile operator have interactive and easy-to-use systems consisting on Visual Art solutions
Telenor is one of the world’s major mobile operators across Scandinavia, Central Eastern Europe and Asia. In Sweden, Telenor has about 2.6 million mobile subscribers, almost 700 000 broadband customers and half a million TV customers. To enhance the in-store experience and simplify the staff’s work from day one, Visual Art developed tailor-made solutions.
When both companies started their cooperation, Telenor had a basic digital signage solution running in their physical stores. The fact that it was basic had a lot to do with their high IT security – handling sensitive information, they needed a safe system that still enabled them to step into the future of digital communication.
To enhance the in-store experience and simplify the staff’s work, Visual Art developed tailor-made solutions consisting of an interactive sales tool, a campaign table and a backdrop that makes a big impact with atmospheric content.
To meet their needs, Visual Art made a future-proof system by building a thorough and secure ground. The new system is dependable and runs on high-speed internet. It makes it possible for the staff to interact with the screens – which we also replaced with slim and modern alternatives, well in line with what the brand represents.
To enhance the in-store experience and simplify the staff’s work from day one, Visual Art developed tailor-made solutions consisting of an interactive sales tool, a campaign table and a backdrop that makes a big impact with atmospheric content.
Easy-to-use technology for Telenor's staff
Thanks to The Toolbox, Visual Art help the staff to show Telenor’s entire offer in an easy way. Interaction between a tablet and a screen makes it possible to compare prices, periods and subscriptions in all of Telenor’s three major areas: Consumer, Bredbandsbolaget and Telenor Business.
The Campaign Table makes it possible for customers to learn more about current campaigns and offers. The screens are well integrated in the table and the content is easily updated by Telenor’s marketing team. In an intense environment with a lot of screens and movements, it might sound paradoxically to add further screens. Although, this six-screen solution has a calming effect.
The thorough ground was the first and most important step in our cooperation with Telenor. Today our solutions run in 54 different stores with a total of 440 screens, and since the start in Q1 2017 all the solutions have been continuously tested and evaluated by a designated group of Telenor co-workers, to ensure that everything we do is of high relevance for the actual users.