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Philips PDS announces the appointment of AV professional, Sian Rees, as its new global product manager – software.


With a career spanning nearly 20 years, Rees brings a wealth of AV and B2B experience to the newly-created role, having overseen a series of successful product launches into healthcare, pro-AV, augmented reality and hospitality in recent years.

Originally from Seattle, Sian joined Barco in 2001 and relocated to Belgium in 2006, where she went on to hold a number of different key product and program management positions over a 14-year period. This included managing the creation and launch of Barco’s then revolutionary wireless presentation system, ClickShare.

Her responsibilities at Philips Professional Display Solutions include further developing the company’s already successful software strategy, working with trusted partners across its Android-powered signage displays and pro TV divisions. This includes enhancing and establishing new and existing partnerships to help bring even more breakthrough benefits and added value for customers across multiple verticals, including the hospitality, corporate, healthcare, education, venues among many more.

Commenting on the appointment, Chris Colpaert, General Manager for EMEA, AP and NA, described Sian’s passion, desire and ambitious foresight for the future as an invaluable asset, matching Philips Professional Display Solutions’ own strategy for bringing world-first products and solutions to market.

“We’re absolutely thrilled to be able to announce Sian has joined the company. Her skills and ambitions made her the standout choice to help us move the strong solutions we are already achieving with our partners to the next level. Philips Professional Display Solutions has an enviable history in providing some truly innovative and ground-breaking collaborative solutions to our customers. With Sian’s input, coupled with our significant product launches at ISE 2020 and an ever-strengthening roadmap, the future has never looked brighter.”

Sian described the position as a perfect fit for her experience and, after witnessing Philips Professional Display Solutions’ product launches at ISE 2020 in Amsterdam, including the new range of MediaSuite hospitality TVs and the highly anticipated interactive T-Line and C-Line displays for Education and Corporate respectively, she couldn’t wait to get started.

“When I saw this role advertised, I knew immediately it was the perfect fit” explained Sian. “Now I can leverage everything I’ve learned and love about AV and combine it with my recent experience in successful SaaS scale-ups. It’s as if my entire career has been building up to this and I’m thrilled to have joined at a time when the company really is going from strength-to-strength.”

She continued: “There has been incredible organic growth around software at Philips Professional Display Solutions in recent years, with some very strong and enviable relationships. The company, rightly, wants to continue and further develop this and I look forward to working with both existing and new partners to bring even more customer-led, value propositions to the market across all our displays.”

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