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Vogel’s acquires remaining shares SmartMetals Mounting Solutions.

Vogel’s announces a further expansion of the Vogel's Group. From 2 November 2020 SmartMetals Mounting Solutions is 100% owned by the Vogel's Group. In 2018, the Eindhoven-based family-owned company already acquired a majority interest in SmartMetals, which, like Vogel's, develops mounting solutions for AV equipment.

Since then, both companies have worked closely together to serve the business market even better. This collaboration has been so successful that Vogel's has now acquired the remaining shares of Vincent Rekveldt, until recently co-owner of SmartMetals Mounting Solutions.

Product Development Center

The cooperation has already brought a lot to both companies in recent years. For example, in 2019 the R&D and product management divisions of Vogel's and SmartMetals were integrated in a new Product Development Centre in Den Bosch.



This has created Europe's largest Product Development Centre for professional AV mounting solutions



Product engineers, designers and product managers work together there to develop the latest, innovative solutions for the professional AV installation market.

Gerdi Vogels, Managing Director Vogel's: "With this complete takeover, the Vogel's Group follows its path to growth and expansion including as a specialist in the professional market. In the current situation the short term outlook for the professional market may be somewhat uncertain, but for the medium and long term we primarily see opportunities for growth. After 2018 we were committed to work collaboratively on product innovations and international growth. This last step will create even more synergy in the cooperation and with that we are aiming for an even stronger market position in the B2B sector".

Vincent Rekveldt, former co-owner of SmartMetals Mounting Solutions: "Since 2004 SmartMetals has developed into a specialist in AV custom solutions and lift systems. The collaboration with Vogel's in 2018 has widened our distribution and development opportunities. And the organisation is now ready for the next step. This takeover therefore feels like a natural progression. I have every confidence in a good future and further growth of SmartMetals within the Vogel's Group".