The company has presented its digital signage solutions at DSS Europe.
Founded in 2003 in Malmö (Sweden), ZetaDisplay is a provider of cutting edge solutions for digital communications that helps its customers reach their target audience in a direct and powerful way, increasing sales and streamlining marketing efforts. To achieve that, the company offers a wide range of services related to production and design, digital communication strategy, e-commerce in store and digital signage.
Regarding digital signage area, ZetaDisplay has recently participated as an exhibitor at DSS Europe, where the firm has showed its digital signage solutions present in sectors such as retail, automotive, banking and finance, convenience stores, corporate communication, fast food and restaurant, public sector, gaming and lottery, fashion and alcoholic beverages.
ZetaDisplay has recently participated as an exhibitor at DSS Europe, where the firm has showed its digital signage solutions present in sectors such as retail, banking and finance, corporate communication, public sector and fashion, among others.
“The essence for us regarding digital signage is nudging behavior at the point-of-decision. We are helping our customers through the power of digital signage to influence behavior in retail, public and office environments. Or as we call it ‘Thinking beyond the screen’”, explains Daniel Oelker, Chief Communication Officer at ZetaDisplay.
Analyzing the state of the industry and business needs to adapt to changes, Oelker comments that “digital signage will continue to prosper as our society is highly visual, affecting consumer habits, technical developments and customer needs”.
The essence for us regarding digital signage is nudging behavior at the point-of-decision. We are helping our customers through the power of digital signage to influence behavior in retail, public and office environments - Daniel Oelker, Chief Communication Officer at ZetaDisplay
ZetaDisplay digital communication
As the company states, “we believe that in-store marketing with dynamic digital displays just may be the most effective way to increase the margins; we call it Last Meter Marketing”, which, according to ZetaDisplay, means that “digital displays isn’t just about displays or a lot of complicated technology. It’s about communication, sales and how we support our customers with products, services and our deep understanding of digital communication”.
For that reason, ZetaDisplay works strategically with customers to create effective digital signage solutions that support their business activities, providing solutions to effectively appeal to customers on site and online.
“At ZetaDisplay, we believe that the digital communication with the customers, whether it is online, in the store or through mobile or social devices, will be the most important and effective tool to engage and influence customer behaviour in the future”, Oelker remarks.
Digital displays isn’t just about displays or a lot of complicated technology. It’s about communication, sales and how we support our customers with products, services and our deep understanding of digital communication - Daniel Oelker
With offices ZetaDisplay in Sweden, Denmark, Norway, Finland, the Baltic States and Holland, the company has four core business units, ZetaSolution, ZetaPlatform, ZetaStudio and ZetaKnowledge, to meet consumers needs on-site and online.
“We see a clear demand for more internationally oriented complex assignments”, Oelker says, and he concludes that “to be able to be competitive, you need to have the ability to serve customers across different markets, have one harmonized technical platform and sharp customer concepts. We have built this footprint during the past years and are now offering our services from eight offices in six European countries. Recent customer acquisitions confirm that our strategy starts to pay off”.
