Mikael brings a wealth of experience in AV and digital signage sales and business development
AV technology company Peerless-AV has announced the appointment of Mikael Wigart as Sales Manager for Peerless-AV in the Nordics. Mikael joins the EMEA sales team, which is expanding rapidly in line with the company’s growth strategy, focused on the identification of opportunities and development of the Peerless-AV brand in new, burgeoning markets.
Mikael joins Peerless-AV from international digital signage software provider Scala Inc, where he was responsible for strategic customer engagement and sales development for the whole of the Nordic region, working primarily with large customers, key accounts and partners.
Prior to that he worked as Nordic business development manager for a major installation and IT services company. His 10+ years’ experience in building relationships and developing new business in both the AV and IT markets will bring significant long-term value to Peerless-AV’s EMEA division.
Mikael Wigart joins the EMEA sales team, which is expanding rapidly in line with the company’s growth strategy, focused on the identification of opportunities and development of the Peerless-AV.
“Our EMEA business is growing rapidly and we’re pleased to welcome Mikael to the team,” said Melinda Von Horvath, Vice President of Sales and Marketing – EMEA, Peerless-AV. “With his experience, connections and skillset he’ll be vital in helping us reach new customers in the Nordic digital signage arena.”
Commenting on his appointment, Mikael said, “I’m joining Peerless-AV at an exciting time for AV in the Nordics and see huge potential for the Direct View LED Mounting and Xtreme High Bright Outdoor Display offerings especially. For any salesperson it’s important to work with products that you’re passionate about, believe in and understand inside and out. These products are in a class of their own, opening doors to conversations about Peerless-AV’s expertise and other new digital signage business opportunities.”
I’m joining Peerless-AV at an exciting time for AV in the Nordics and see huge potential for the Direct View LED Mounting and Xtreme High Bright Outdoor Display offerings especially - Mikael Wigart
Based in Oslo, Mikael’s key responsibility will be to grow Peerless-AV sales in the Nordic region by building a distribution and reseller partner network and working closely with marketing to educate the market through events, product demonstrations and training.
Regarding his skills and qualifications, Mikael is fluent in Swedish, as well as English, having lived in the UK. He has a Masters in international marketing from the University of Leeds and a business degree from the University of Lincoln.
